EXPEDIA
MADE TO TRAVEL
In 2022, as the world thawed from COVID, Expedia re-emerged as the ultimate dreamy, elevated travel brand.
Powered by a new creative-led organization—stacked with aesthetic visionaries fresh from Apple—Expedia transformed into a bold creative force in travel. This curated collection of dreamlike photography for Expedia's U.S. out-of-home campaign reinforced a powerful truth: Travel isn't just a thing you do—it's a full-on sensory experience to create memories, and dream new dreams.
My role was to push Expedia's visual storytelling further, shaping the brand's evolving identity through photography. I led the discovery, selection, curation and licensing of all imagery for this campaign, drawing direct inspiration from the Italian Renaissance. I reimagined the use of diptychs and triptychs—pairing visuals in twos and threes to create immersive, painterly windows into memory.
I collaborated around the clock with executive creative directors, brand integration teams, and media strategists—and loved every minute. Once the campaign went live, I commissioned photographers to document the work in the wild across NYC and Los Angeles.
The campaign echoed across major cities: hand-painted murals in Miami and NYC, train station takeovers in Philly, and billboards lighting up LA, Chicago, San Francisco, and more.
Los Angeles | Swimmers in Palma, Mallorca
NYC | Diptych design | From left: Galápagos Islands & Italy. Vancouver. Turkey & Namibia
Brooklyn | Triptych design | From left: Spain, Chile, France, Dominican Republic
Los Angeles | Triptych design | From left: Spain, Chile, France
New York City | Florence, Italy
New York City | India
LOS ANGELES - diptych design | Galápagos Islands & Italy
NYC | conversation board (LEFT) | Mallorca
NYC | Conversation board (RT) | Vancouver
LOS ANGELES | Triptych design | From left: Spain, Chile, France
WISDOM & OBI
This film moves through memory and imagination—match-cutting bathwater to sea, beige carpet to sand. It captures how travel stirs longing, then delivers something real.
Created by Expedia’s in-house creative team, the piece blends intimacy with cinematic vision. I supported the effort by licensing the app UI segments, sourcing bespoke photography from across Jamaica to root the narrative in lived beauty and emotional truth.SONIA & BILL
When winter closes in, two best friends turn to Expedia and ChatGPT to chase the sun.
I consulted on the script and ensured the story reflected real experiences by bringing in members from Expedia’s disability employee resource group, the Ability Inclusion Movement (AIM)--which I co-founded. Expedia also partnered in this effort with Wheel the World. (More about my role founding AIM in the About Me page.)