LONDON WORKSHOP: BRAND COHESION
LEADERS ACROSS BRAND STRATEGY, DESIGN, PRODUCT & PHOTOGRAPHY CONVENED IN LONDON FOR A TWO-DAY SESSION ON SCALING VISUAL IDENTITY ACROSS EXPEDIA, HOTELS & VRBO.
(And blimey—we had fun.)
This workshop launched a company-wide alignment sprint to power brand photography across product, search, email, and marketing channels—solving for inconsistent imagery, sourcing gaps, and destination-level cohesion.
I co-led the effort alongside teams in media, SEO, product, engineering and localization to define the full photo ecosystem: sourcing, coverage, content systems, and cross-functional dependencies.
“IF YOU WANT TO MAKE 23% MORE MONEY, THEN GET CONSISTENT.
FROM THE EXPERTS, EVERYTHING YOU NEED TO KNOW ON BRANDING CONSISTENTLY FOR HIGHER VISIBILITY AND MORE REVENUE.”
— INC. MAGAZINE
Q:
How can you build cohesion when image sources range from original brand shoots, to rights managed, to royalty free, to partner imagery?
A:
Sharpen the visual language with before/afters, host staff workshops & open discussions with Creative & Product teams. Connect with photography partners on the visual identity of each brand. Rinse, lather, repeat. Scroll through the new visual frameworks below.
